Friday, March 11, 2005

Is MLB an Ideology?

Hey folk(s) - it's been a long time since I've thrown a post on here. I've been busy with work, family, and the two "3-credit" distance classes I'm taking from WSU.

Anyway, many assignments in my Rhetoric class (ENGL 341) are based on a famous essay, "On Ideology", by the philosopher Louis Althusser. For this particular project we were supposed to take a position on his idea of ideology and write an "extended example to illustrate and support" our position on the subject.

As a fan of the Mariners, I decided to write about Major League Baseball. After I completed the plain, boring MLA style paper, I fancied it up a bit using my design skills, creating a faux magazine cover and including illustrative images and callouts.

Here are the results.

Feel free to post agreements, disagreements, or whatever. I don't mind if you disagree with my opinions - as you'll see, even I don't totally agree with the position I've taken on the subject. Philosophy is not a subject that comes easily to me, so I may be totally "off base". It's up to you, the reader(s) to decide where you stand on the subject.

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As a designer, I have to be mindful of my image sources, so here they are. You don't need to follow the links, actually they're not even hyperlinked, but they must be present in order to borrow the images.

Cover photo - http://graphics.boston.com/images/sports/redsox/2004/072404_varitekarod_800600.jpg
Selig - http://graphics.jsonline.com/graphics/sports/brew/img/jul02/23game070902.jpg
Althusser - http://myhome.naver.net/skreds/images/althusser(240x300).jpg
$100 dollar bill - http://usrarecurrency.com/WebPgFl/AE77665544B/Final1996$100SnAE77665544B.jpg
Gammons - http://syntaxofthings.typepad.com/syntax_of_things/gammons.gif
MLB logo - http://www.honkbalweek.nl/foto/mlb-roadshow/logo-mlb.jpg
Marx - http://www.mulon.de/goetter/goetter_marx/marx-2.jpg
Meche - http://www.geocities.com/caroljean52/Images/Meche3.jpg
Molitor jersey - http://www.onlinesports.com/images/mn-ber82-4.jpg
Sox - http://i.a.cnn.net/si/2004/writers/john_donovan/09/18/sox.yanks/p1_917_sox.celebrate_ap.jpg
Addict - http://www.cincinnati.com/freetime/movies/reviews/img/spun.jpg
Bonds - http://sports.yahoo.com/mlb/photo?slug=azbm10203111813.giants_bonds_azbm102&prov=ap

6 Comments:

At 3/11/2005 2:36 PM, Blogger PositivePaul said...

Munch -- YOU ROCK!

It may have been awhile since you've posted, but this one post is of more value than all of the ~15 or so combined that I've spewed forth here.

I knew I could count on you to make this blog relevant! You ready for me to shut up and take back the posting reins yet ;-)

 
At 3/14/2005 12:23 PM, Blogger (Deleted user) said...

PP, on the P-I blog, mentioned the new Mariners commercials as being part of the M's ideology. Exactly right!

The M's commercials are meant to compel people to buy tickets; Recall the fact that after the "funny part" in past seasons they usually have said something like "Boeing 2 for 1 family night every Monday" or whatever. Thus, they are advertising a special, the games for which you definitely should be attending!

Also, the main point of the commercials isn't to straight up make you want to buy tickets, it's to get you emotionally attached to the players as human beings - as nice, genuine, funny people; therefore you will want to buy tickets to see these people play, because you like them so much.

It is very, very clever, and succeeds very well, from what I've heard. I mean, how could you not root for John Halama with the middle name "Thadeuz"? And the Boone toothbrush-flipping - pure comedic genius (but also pure marketing genius.) I used to love the commercials, and they did indeed make me identify with the players as human beings, but now that I know what they're trying to do, while I still find them funny, I don't let them affect me.

 
At 3/14/2005 4:02 PM, Anonymous Anonymous said...

Very impressive work. The application of philosophical ideas to everyday subjects is one the great (disappearing) aspects of human life. I thought this piece was very good.
One also might have used Adorno's hated 'Culture Industry' for the same topic...
Thank you for linking...

 
At 3/14/2005 4:03 PM, Anonymous Anonymous said...

Sorry...above comment by Milorad V via USSMariner

 
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